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Fox Business - Consumers are ‘CHANGING THEIR BEHAVIOR’: Marzetti CEO

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Short Summary

Main recommendation: No single product or method is recommended; the interview is an update on how the leafy-greens E. coli-style outbreak is affecting consumer behavior and sales of salads and salad dressings, as described by Marzetti/Mars company president and CEO Dave Kaczynski. He reports that demand is recovering modestly from sharp drops, while input costs and GLP-1 weight-loss drugs are also pressuring the business.

Key Points

  • The CDC reported more than 15,000 confirmed cases in the U.S. between May 1 and August 17, with 8,120 hospitalizations and deaths combined, as stated in the transcript.
  • Numerator reported that in July, households surveyed stopped buying salad, salad mixes, and salad kits, creating a ripple effect in the grocery aisle.
  • Kaczynski says leafy greens fell as much as 30 percent at the start of the outbreak, vegetables fell 6 to 17 percent, and fruit (led by berries) also declined.
  • Marzetti's category was hit 15 to 16 percent at the start and has since improved, now down about 11 percent.
  • Foodservice operators are shifting menus to other items, while retail consumers are moving away from grocery stores and farm stands toward other greens sources where they feel more confident about sourcing.
  • Kaczynski says the current outbreak is similar to the 2018 and 2022 outbreaks and he expects it to mirror those.

Details Worth Noting

  • Concrete instructions: No concrete instructions, steps, or buying advice were given for consumers or businesses in the transcript.
  • Wholesale inflation context: Inflation is cited at 3.6 percent (core similar), with soybean oil and canola oil rising in the mid-digit range and wheat moving up, partly offset by eggs, which are about 30 cents wholesale versus about $2 a year ago.
  • The eggs comparison is wholesale per-bag pricing, which the host noted differs from retail shelf prices.
  • GLP-1 drugs are described as both a headwind (less snacking) and a possible tailwind (sauces that accompany protein), and the company made a recent acquisition for that reason.
  • The PCE inflation report for July was due the following day and is closely watched by the Federal Reserve.

Bottom Line

The outbreak has hit leafy greens and Marzetti's dressing sales hard, but both are slowly recovering, while cost pressures and weight-loss drugs add longer-term uncertainty.