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Harvard Business Review - To Sound Like a Leader, Think About What You Say, and How and When you Say It

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Short Summary

Main recommendation: Develop an "executive voice" by aligning what you say, how you say it, when you say it, and to whom you say it with the strategic context of the situation. The video frames this as a matter of strategic instincts and awareness of the signals you send, rather than of individual performance. It offers four tips: understand your role, think like a visionary, cultivate strategic relationships, and bring solutions instead of problems.

Key Points

  • Your expected role in a meeting should determine how you speak: lead and decide if you are the primary authority, share views and connect ideas if you are one of several contributors, and observe and listen if you are in learning mode.
  • Adopt an enterprise view that focuses on the wider organization, articulating reasons for change and showing how decisions affect the people at the table, your staff, and the company.
  • Build relationships beyond your immediate team, since senior interactions provide perspective on goals, changes, and priorities and keep you from getting caught up in day-to-day minutiae.
  • Shift from pointing out problems to analyzing situations and proposing clever solutions, even when you lack a perfect answer.
  • Stay calm under pressure by sticking to facts, which the video says provides level-headed leadership.

Details Worth Noting

  • Concrete instructions:
    • Before any call, meeting, or discussion, find out in advance what your expected role is.
    • Avoid throwing out an uninformed idea or saying something that does not fit the agenda, since this causes the "deer in the headlights" feeling.
    • If you are one of several executives with input, connect the dots with others rather than "stealing the spotlight" with your own ideas.
    • Each week, reach out to at least one person outside your immediate team or functional area.
    • With that person, learn how they fit into the business, their goals and challenges, and ways you might support them as a strategic business partner.
    • When a difficult issue arises, analyze the situation and brainstorm ideas that go beyond the obvious.
    • Under pressure, stick with facts no matter how stressed you feel.
    • When discussing change or decisions, show how they affect those around the table, your staff, and the company as a whole.
  • The video says the executive voice can mean the difference between success and failure in communication and leadership style, and that it depends on what you say, how, when, to whom, and within what context.
  • The video acknowledges that recognizing and admitting personal challenges with your executive voice can be uncomfortable, but adjusting your approach to participation helps you avoid "flying blind."

Bottom Line

Your value in a leadership setting depends less on how much you contribute and more on whether your contributions fit the role, the context, and the organization's broader goals.