Short Summary
Main recommendation: During Utah inversions, stay indoors when possible, and if you must go outside, consider a certified inversion mask such as the one made by local entrepreneur Jeff Morton. The video frames these masks as a practical option for people sensitive to bad air, with the caveat that they make breathing harder.
Key Points
- Doctors quoted in the segment say people are generally better off staying indoors when air is polluted, and Intermountain Medical Center's respiratory research describes patients' lung disease worsening each year.
- The masks are intended for people with sensitivity to bad air rather than as a replacement for staying indoors.
- Jeff Morton created the masks after his four-year-old son, Cole, struggled to breathe during one of Utah's worst inversions, and Cole rejected a regular medical mask.
- The masks are certified to block 95 percent or more of PM 2.5 particulates, which the video calls the common particle size of concern.
- Wearing the mask still produces breathing resistance, because it has five layers of fabric.
- A portion of proceeds goes to local clean air groups that lobby for clean air restrictions.
Details Worth Noting
- Concrete instructions: The video gives no step-by-step usage instructions. The only actionable guidance is to stay indoors when air is polluted and, if going outside, to use a certified mask that filters PM 2.5, checking that the product is certified for that filtration level.
- The Utah air app showed Salt Lake County in the orange range while the outdoors appeared gray or brown during the segment.
- Some simple carbon filters trap larger particulates effectively but may not capture the finer particles the certified masks target.
- The masks are sewn into a gator, a neck-warmer style garment, which Cole found more appealing than a standard medical mask.
- The product had only been on sale for about two weeks at the time of filming, and Jeff reported one customer saying it was exactly what they needed.
Bottom Line
Indoor air is the primary protection during bad inversions, and a certified PM 2.5 mask is a secondary option for those who must be outside, with the trade-off of harder breathing.





