Short Summary
Main recommendation: Marques Brownlee's first impressions are that the iPhone 17 is the strongest buy of the new lineup, the iPhone 17 Pro adds meaningful upgrades for a Pro-level price, and the iPhone Air is a stunning but risky first-generation device with several red flags. The review centers on whether each model's tradeoffs justify its price, rather than a full hands-on test. He notes he will publish full reviews later.
Key Points
- The iPhone 17 gains ProMotion (adaptive 1 to 120 Hz) and a brighter display up to 3,000 nits, a first for a non-Pro iPhone, plus a new A19 chip and a 256 GB base storage tier.
- The new 24-megapixel square selfie sensor lets the phone take vertical or horizontal selfies without rotating the device, which he considers possibly the biggest upgrade on the iPhone 17.
- The iPhone 17 Pro switches back to unibody aluminum, adds a vapor chamber for sustained performance (Apple claims 40% better sustained performance), and moves components into the camera plateau to make room for more battery.
- The Pro's new 48-megapixel 4X telephoto camera has a 56% larger sensor than last year's 5X 12-megapixel camera, which he says allows more zoom and cropping with less quality loss.
- The iPhone Air is 5.6 mm thin at its thinnest point but raises red flags: a titanium body without a vapor chamber, likely weaker durability, limited battery capacity, eSIM-only, no millimeter-wave 5G, and a $999 price (he says $1,000).
Details Worth Noting
- Concrete instructions: No step-by-step setup or preparation instructions were given. The actionable advice is to choose based on priorities: pick the base iPhone 17 for the best balance of camera, battery, and cooling; consider the 17 Pro if you need the better zoom, sustained performance, or Pro features like ProRes RAW and Genlock sync; treat the iPhone Air as a stylish, risky purchase given its battery, cooling, and durability tradeoffs. He also suggests pairing the iPhone Air with a MagSafe power bank because of its limited battery.
- Apple quoted 39 hours of video playback for the 17 Pro, versus 33 hours for the iPhone 16 Pro Max, roughly 10% more, and he calls the Air's battery a likely weak point.
- The iPhone 17 Pro comes in Cosmic Orange, Deep Blue, and Silver, with no black option.
- The Air uses a single 48-megapixel Fusion camera and an N1 networking chip (Wi-Fi 7, Bluetooth 6, Thread), plus a C1X modem.
- Other announcements include AirPods Pro 3 (at $250, with twice the ANC, IP57 rating, and heart rate tracking during workouts) and Apple Watch Series 11 (with 5G and possible hypertension detection) and Watch Ultra 3 updates (thinner bezels, LTPO3, longer battery).
Bottom Line
The iPhone 17 is the most compelling value, the 17 Pro is for buyers who need its camera and performance upgrades, and the iPhone Air is a design statement whose tradeoffs will matter most to people who buy it for its thinness.
