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Short Summary
Main recommendation: Use ChatGPT Work as a single workspace to delegate real, multi-step work by connecting it to your apps, local files, browser, and computer rather than only asking it questions. The demo walks through a daily briefing, marketing assets, a data analytics dashboard, publishing with Sites, and fixing a bug with Codex for a fictional neobank called Hudson.
Key Points
- Plugins connect ChatGPT to your existing apps (calendar, Slack, Drive), and some bundle role-specific workflows for sales, data science, marketing, and more.
- Scheduled tasks let a recurring request, such as a morning briefing or sports scores during the World Cup, run automatically without asking again each day.
- The same chat continues across web, mobile, and desktop; the desktop app adds access to local files and projects.
- Appshots act as "smarter screenshots" that give ChatGPT the app context it needs to take action.
- When no dedicated plugin exists, Computer Use lets ChatGPT operate your computer or browser (via the Chrome extension) directly.
Details Worth Noting
- Concrete instructions:
- Create a recurring task by asking ChatGPT to act as your "Chief of Staff" and give a briefing every morning on what to prepare for the day; add other standing requests (e.g., match scores you care about) in the same way so they run without re-prompting.
- For local files and projects, move from the web or mobile chat to the desktop app, where the left panel shows all projects and ongoing work.
- For marketing, provide your logo and brand guidelines, then generate visuals, mood boards, and a deck for your team.
- For analytics, have ChatGPT pull metrics from your data source (spreadsheets, a data warehouse, or a data store), build a dashboard, annotate it in the in-app browser, and add a one-line summary.
- To share, use Sites to publish the dashboard, post the link to your team channel, and set metrics to update daily.
- For bugs, capture an appshot in the Simulator (Cmd-Cmd) for each region to compare behavior, then ask ChatGPT to prepare a fix, review the diff in Codex, and publish the pull request.
- The demo's data issue: activation was lower in Mexico, and customers got stuck entering a valid Mexican phone number, which the speaker's team then fixed via a phone number validation bug fix.
- Codex is used inside ChatGPT for engineering tasks; existing Codex users keep the same tool.
- The demo is a quick tour with a fictional company, so real-world results are not shown.
Bottom Line
ChatGPT Work is positioned as a delegation tool that carries multi-step work across your apps, files, and computer, with recurring tasks running on their own, though the video demonstrates this only through a single scripted walkthrough.
