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Wendover Productions - How to Start an Airline

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Short Summary

Main recommendation: Starting a new airline is viable only through a "strong, defined, and unique business model" that avoids direct competition with full-service network carriers, while the surrounding hurdles of funding, operating certification, and aircraft acquisition must be solved in sequence. The video argues the COVID-19 industry crisis created a "fork in the road" that levels the playing field for new entrants.

Key Points

  • Competitive advantage must be distinct: new airlines need to be cheaper, faster, more convenient, or offer something others don't, since legacy carriers' network scale is effectively impossible to match.
  • Recent promising startups avoid head-on competition: Flypop (UK to secondary Indian cities like Amritsar and Ahmedabad), Play Airlines (low-cost transatlantic travel via Iceland), and Breeze Airways (non-stop "hub-busting" routes such as Tulsa to New York).
  • Funding is the first major barrier: airlines earn roughly a 4–5% operating margin over 25 years, versus 25–30% for railroads, which deters investors.
  • Certification is a major hurdle: a Part 135 certificate is simpler and cheaper, while a Part 121 certificate (needed for large carriers) is far more complex.

Details Worth Noting

  • Concrete instructions: Sequence the startup as follows: (1) define a unique business model that does not directly compete with full-service network carriers; (2) secure funding, noting that the video cites this as the step that stops most startups; (3) obtain an air operator certificate, either by applying for a Part 135 certificate (legal fees about $35,000–$95,000 plus about $50,000 in expenses) or by hiring an FAA-endorsed Part 121 consultancy (one non-endorsed competitor lists a consulting fee of about $1.2 million); (4) acquire aircraft by leasing, which spreads cost, reduces risk, and gets planes faster than manufacturer backlogs such as Airbus's 7,000-aircraft order book, or by using lease-back deals like Breeze's sale of five A220-300s to Voyager Aviation Holdings before delivery.
  • Part 135 certificates allow only aircraft with nine or fewer passenger seats on scheduled operations, with a few exceptions, and can permit single-pilot operation, though Cape Air most of its flights operate with two pilots, even though its Part 135 certificate would permit a single pilot.
  • Buying an existing certificate is a real option; small Part 135 airlines are sometimes listed for sale specifically for their certificates. Breeze initially tried to acquire Compass Airlines' certificate but dropped the plan after pushback from other airlines and Compass's pilots union.
  • Leasing gained appeal during COVID as legacy carriers retired aircraft; American Airlines and Air Canada retired 20 and 14 E-190s respectively, and Breeze launched with E-190s.
  • Breeze is funded by $83.3 million in venture capital, Play Airlines secured $42 million from Avianta Capital, and Flypop's exact investor makeup is less clear, but its largest source of funding is a UK government fund intended to kickstart innovative businesses affected by COVID.

Bottom Line

Launching an airline is extraordinarily hard, but the 2020s crisis has opened a window for new entrants that pick a niche route or model, avoid competing head-on with giants, and clear funding and certification before aircraft acquisition.