digest
Introduction to niche strategy
I just came across a website selling one single low competition product and doing over $600,000 a month in sales. They've actually sold over $35 million of this one single product. The more I looked into this, the more I found a whole bunch of other niche websites selling a single low competition product just going after one keyword, one low competition market and making some great money from it. I personally have made all of my money going after low competition markets, low competition keywords. So, in this video, I'm going to show you eight niche websites going after one specific low competition product and making some great money. The last one I'm going to show you does over a hundred million a year in sales, just going after one specific low competition market with demand that not many people are going after. Without any further ado, let's jump into these eight niche websites. Now, keep in mind, I'm just analyzing these businesses, but they did in no way guarantee success or any sort of income. Always do your own research before you start a business, but I hope this can spark some ideas for you.
Case study: Pillow Cube
Niche website number one, the one making $600,000 every single month selling this single product is pillowcube.com. Now, pillowcube.com has sold over $35 million of a simple cube pillow. They have a few different versions of it, a deluxe and a regular, but they started out just selling one single cube pillow. They've sold over 500,000 of these. They got their traction in the beginning just going after a low competition market. If we go into my keyword finder, Ahrefs, you can see that 30,000 people per month are searching for "best pillow for side sleepers" and it's five out of 100 on the difficulty scale, which means it's easy to rank for. They are ranking for low competition keywords like "best side sleeper pillow" and "best pillow for neck pain," which has 47,000 people searching for it and a nine on the easy scale. They found a whole bunch of people searching for these terms and decided to build a single product that is perfect for the side sleeper. Today, based on their traffic, I estimated they do around $600,000 a month in sales, though it is very likely they could do more. They do sell some mattresses now, but they built their brand specifically around this cube pillow.
Case study: Bike Tow Leash
Niche website number two is biketoleash.com. They sell leashes that attach to your bike so you can bike with your dog. Five years ago, they were doing $20,000 a month selling this dog leash, and I'm sure they're doing a lot more now. It's a pretty high-ticket item, selling for $183. If we put their website into Ahrefs, the top traffic is coming from low competition keywords. No one keyword has that much search traffic, but they are ranking for a whole bunch of them, such as "dog bike leash," "bike dog leash," "biking with dog," "bike tow leash," "bike attachment for dog," and "riding bike with dog." A lot of these keyword difficulties are zero out of 100, meaning there's really no competition. They don't have that many products, but it is a high-ticket item, and they got their start just from this low competition market that no one was really going after.
Case study: Mind Journal
Niche business number three is mindjournals.com. They sell journals catered towards men. The niche of men's journaling is a very low competition but high-demand market. They decided to build a product specifically for men who wanted to start journaling. On their website, they say they've sold over 200,000 of these journals. At $50 a journal, that's over $10 million in sales. If we look at some of the keywords in Ahrefs, "men's journal" has 3,500 people per month searching for it with a low difficulty of five out of 100. There are other variations like "men's journal" with an apostrophe and "leather journal for men." They found a demand of men searching for journals and not many people offering them. The ads are super cheap, with an average cost per click estimated at 70 cents. A combination of low-cost ads, low-competition keywords, and a giftable item allowed them to reach out to influencers and build a brand that has sold over $10 million of this specific men's journal.
Case study: Big Barker Beds
Niche e-commerce store number four is bigbarkerbeds.com. They make orthopedic beds for dogs, specifically catered towards big dogs. They have thousands of reviews on their products on Amazon and almost 10,000 reviews on their website. From what I could find online, they've done over $30 million in sales. The way they get their traffic is mostly by going after low-competition keywords. Some of their top-ranking keywords are "best dog beds," "orthopedic dog bed," "large dog beds," and "dog mattress." All these are easy or medium in difficulty to rank for. When you combine a high-ticket product—their large bed sells for $239 and the giant one for $400—with a low-competition market, it becomes a very valuable business. They built this just by targeting people with bigger dogs who are looking for quality beds.
Case study: King Kong Apparel
Niche website number five is knkg.com. They sell gym bags, and their main product is a men's gym duffel bag. Based on their traffic and a conservative conversion rate, I estimated they are doing about $80,000 a month in sales through their website. If you look at the keywords related to these bags, "gym bag" has 33,000 people searching per month and is 11 out of 100 on the difficulty scale, which is rare for that search volume. They are ranking number two for "gym bag," which brings in over 6,000 visitors every month. They also rank for "best gym bag," "gym backpack," and "best gym bag for men." While big brands like Under Armour or Nike sell gym bags, it is not a large focus for them. KNKG.com decided to go all-in on gym bags, proving that you can find a popular item, keep it low competition, and build a brand around it.
Case study: The Nutr
Niche business number six is thenutr.com. They sell a nut milk maker, a machine that helps you make almond milk, cashew milk, etc. They have sold over 100,000 units through their website at $189 each. The trend of alternatives to traditional milk has skyrocketed, and many people are looking to make this stuff themselves. They didn't necessarily go the SEO route; they found that a ton of people on TikTok and Instagram were doing really well with videos basically showing how to make nut milk at home. They decided to basically just demonstrate their product on places like TikTok and Instagram. They got a ton of traffic from just those organic videos. The fact that there was a lot of low-competition search volume for keywords like "nut milk maker," "nut milk machine," "oat milk maker," and "almond milk machine" shows there is a lot of demand but not many people building a product around it.
Case study: Big Fig Mattress
Niche product number seven is thebigfig.com. They built a mattress for heavier individuals, specifically for plus-size people. Their slogan is "the mattress for a bigger figure." They started out with one mattress and now have three. The mattress has 8,500 reviews, and they have done millions of dollars in sales. The biggest blogs recommend the Big Fig as the best mattress for heavier individuals because they are one of the only companies going after that subset of people. It was very easy for them to get influencers to recommend their mattress in "best mattress for..." roundup posts. They did $2 million last year just from referrals from those online websites. Their traffic comes from keywords like "mattress for heavy people," "best mattress for heavy people," "mattress for big people," and "best mattress for plus-sized people," all of which are low-competition keywords. Instead of trying to capture the entire mattress industry, they went after one subset and dominated those specific keywords.
Case study: Vessie and conclusion
Niche website number eight is vessie.com. They sell 100% waterproof shoes that look like regular shoes. There is a huge demand for people looking for waterproof shoes. In Ahrefs, 28,000 people per month are searching for "waterproof shoes," and it is 14 out of 100 on the difficulty scale. They rank for many other low-competition keywords like "waterproof shoes for men" (7,800 searches, zero difficulty) and "waterproof shoes for women" (7,300 searches, zero difficulty). They have built a business that does $100 million a year from these low-competition keywords. It took a lot of money and effort to design and develop the product, but it shows that you can build a brand around these low-competition markets and build it up to quite a bit of revenue by finding a market with high demand but few people building products for that specific subset. I recommend going as narrow and focused as possible in the beginning because it gives you a higher likelihood of being able to rank and having the perfect match for a specific set of customers.