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Chris Voss & The Black Swan Group - Secure More DEALS With THIS Powerful Question | Derek Gaunt

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Short Summary

Main recommendation: Use a calm, label-based question that reflects the other side's concern back to them (for example, "It seems like if I can't change this one thing, it's not even worth re-quoting") to surface whether a stated deal-breaker is real, then make small concessions to keep the deal moving. The speakers describe this as using the "law of negotiation gravity" and staying in the moment rather than confronting the other party. The discussion centers on a sales negotiation and a hostage negotiation example as illustrations of the same approach.

Key Points

  • The speaker's quote-restriction example shows a stated deal-breaker that turned out not to be one once the counterpart was asked directly through a labeled question.
  • The counterpart's pushback is framed as a signal to be explored, not a position to argue against; the aim is to get them to correct the speaker.
  • Small "tiny little wins" given after the deal-breaker is cleared help the other side feel good and close the deal.
  • The mentor links this to the hostage negotiation example, where an agitated subject's own words ("You're not going to handcuff me") were reflected back as a labeled statement.
  • The speakers stress confidence that comes from having a well-chosen question ready before the call, not from luck.
  • The mentor cautions the speaker against framing questions as "traps," arguing that the goal is a collaborative, problem-solving mindset with the other side.

Details Worth Noting

  • Concrete instructions: Listen for the other side's stated restriction or deal-breaker. Reflect it back as a label, starting with a phrase like "It seems like..." or "It sounds like...", stating what you think they are saying, for example "If I can't change this one thing, even if I can give you wins in other areas, it's just not even worth re-quoting." Use a friendly tone. Let them correct you. If they say the item is not a deal-breaker, proceed with a re-quote. Then give small concessions to make them feel good. When the counterpart wants a different decision-maker, reflect that too ("It sounds like if the engineers talk, you have more confidence there") and, where you can, offer a path that gives them a concession without changing substance, such as adding a clause that the terms could change if results changed.
  • Stay calm and avoid confrontation with a difficult counterpart so they have no negative memory of conflict; respond with simple acknowledgments such as "Yep, I'll see what I can do."
  • Prepare the question in advance so you have a plan for both possible answers (the item is a deal-breaker, or it is not).
  • Lean on your training under pressure, as the hostage negotiation example describes.
  • The mentor notes that turning a question into a label is advanced material that will be covered in more detail in a later 'advanced tools for tactical empathy' series.
  • The hostage example involved a 2003 incident where a tractor driver drove to the National Mall and threatened to blow up landmarks.

Bottom Line

The core value is the discipline of asking a calm, labeled question that exposes whether a stated objection is real, which is what allowed the sales deal to close.